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prisma de kapferer El Brand Identity Prism de Jean-Noël Kapferer es un modelo sencillo (fruto de un complejo estudio) y directo que ayuda a las empresas a construir identidades de . The Brand Identity Prism, sometimes known as Kapferer’s Brand Identity Prism, is a model developed by Jean-Noël Kapferer, a renowned expert in brand .
prisma de kapferer The Kapferer’s brand identity prism is a helpful framework that outlines the various elements that go into building a brand identity. In this article, we unpack all the aspects of the model with the help of a .
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