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insight shopper marketinginsight shopper marketing'Shopper marketing' is "a discipline that focuses on the customer experience and the customer journey." [1] . Shopper insight data collected by shopper marketers includes the consideration of their shopper needs, preferred retail environments and in-store activity.Shopper Research & Insights. For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.
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insight shopper marketing